During exploration of campaign videos, we were asked to consider what the campaign approach was and what actors were involved. So memorable was the approach using children in the anti-smoking campaign created by Ogilvy & Mather Advertising that I wonder can we change the world with.....young campaigners? https://youtu.be/lqbLe4EnmEM Youth as campaign leaders The video above demonstrates children as … Continue reading Change the World with_Young Campaigners?
In October, while in foliage-full Vermont for a wedding, I stopped at the Ben & Jerry's Factory...as ice-cream fans do! A tour about the creation and reach of ice cream turned into a much greater learning experience when we were also given an insight into the company's values and issues they care about. It … Continue reading Change the World with_Ice Cream?