During exploration of campaign videos, we were asked to consider what the campaign approach was and what actors were involved. So memorable was the approach using children in the anti-smoking campaign created by Ogilvy & Mather Advertising that I wonder can we change the world with.....young campaigners? https://youtu.be/lqbLe4EnmEM Youth as campaign leaders The video above demonstrates children as … Continue reading Change the World with_Young Campaigners?
It was more than a decade ago when the 'selfie' phenomenon came into affect, contributing to the online-centric world we live in today. What I find most fascinating is how much selfies expose human behaviour and interest (natural undercover work) with positive and negative affects. It got me thinking, can the 'Selfie' help or hinder campaigning? Selfies have led to … Continue reading Change the World with_Selfies?
In October, while in foliage-full Vermont for a wedding, I stopped at the Ben & Jerry's Factory...as ice-cream fans do! A tour about the creation and reach of ice cream turned into a much greater learning experience when we were also given an insight into the company's values and issues they care about. It … Continue reading Change the World with_Ice Cream?