Working in animal welfare often means making the best of a bad situation. There is a level of acceptance that unfortunate circumstances exist. The aim is to nudge the outcome to be more positive by minimising or eliminating harms. I value my ability to view issues from many points of view. Sometimes I admire people who … Continue reading Change the World with_Actions Now, Apologies Later?
During exploration of campaign videos, we were asked to consider what the campaign approach was and what actors were involved. So memorable was the approach using children in the anti-smoking campaign created by Ogilvy & Mather Advertising that I wonder can we change the world with.....young campaigners? https://youtu.be/lqbLe4EnmEM Youth as campaign leaders The video above demonstrates children as … Continue reading Change the World with_Young Campaigners?
It was more than a decade ago when the 'selfie' phenomenon came into affect, contributing to the online-centric world we live in today. What I find most fascinating is how much selfies expose human behaviour and interest (natural undercover work) with positive and negative affects. It got me thinking, can the 'Selfie' help or hinder campaigning? Selfies have led to … Continue reading Change the World with_Selfies?
I worked for over ten years as a veterinary nurse, four of which were spent specialising in oncology. It is a personal view that humane euthanasia can be one of the kindest things we can give a terminally ill and suffering non-human animal. In humans, the right to a good death via assisted dying has … Continue reading Change the World with_Persistence?
A boycott is a means of withdrawing from commercial or social relations with a country, organisation, or person...as a punishment, protest, means of intimidation or coercion. It is a form of organised, non-violent action which can have significant economic and social impact. It got me thinking, to what extent are boycotts and bans a resourceful way to … Continue reading Change the World with _Boycotts & Bans?
Despite being an educated person, there have been many times during the module of Critical Issues in Campaigning where I have felt ignorant and naïve to world events and the intricacies of and connections between topical issues. There is a growing list of campaigns I have to explore - inspired by my classmates and tutors. … Continue reading Change the World with_Documentaries?
In September, I attended the First Human Behaviour Change for Animal Welfare conference. Animal Equality, the first animal protection group to transport people inside factory farms and slaughterhouses using virtual reality technology, presented their innovative product. Over three days, I never participated. If the viewer knows the immersion is 'real' and negative it got me thinking, can … Continue reading Change the world with _ Virtual Reality?
In October, while in foliage-full Vermont for a wedding, I stopped at the Ben & Jerry's Factory...as ice-cream fans do! A tour about the creation and reach of ice cream turned into a much greater learning experience when we were also given an insight into the company's values and issues they care about. It … Continue reading Change the World with_Ice Cream?